Twitter users in India are increasingly leaning towards conversations around well-being, creator culture, technology, among other important social and cultural issues, according to the 2021 Twitter Trends Report.
Brands leverage the platform to launch new products or services and connect with consumers on Twitter across many key verticals, including technology, auto, media, entertainment, and fashion. To dive deeper into what’s on the Indian consumer’s mind, Twitter studied “millions” of Tweets from Jan 2020-June 2021 and compared them to Tweets from the previous 18 months (July 2018 to Dec 2019) to learn more about what conversations people were having on Twitter in India.
Manufacturing has a share of over 14 per cent in gross value added (GVA).